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Privacy Policy

RBM Marriage and Family Therapy, PLLC (“RBM Marriage and Family Therapy,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting www.rbmmft.com.

This Privacy Policy explains what information we may collect through our website, how we use and protect that information, and the choices available to you.

1. Information We Collect

Information You Provide

We may collect personal information that you voluntarily provide when you:

  • Complete a contact or appointment request form;

  • Call, email, or otherwise communicate with us;

  • Request information about our services;

  • Ask to schedule a consultation or therapy appointment; or

  • Submit information through another feature available on our website.

This information may include:

  • Your name;

  • Email address;

  • Telephone number;

  • State of residence;

  • Information about the services you are seeking;

  • Insurance or payment-related information; and

  • Any information you include in a message to us.

Please do not submit detailed medical, psychological, financial, or emergency information through a general website contact form.

Submitting an inquiry through this website does not establish a therapist-client relationship.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, pixels, server logs, analytics tools, and similar technologies.

This information may include:

  • Internet Protocol address;

  • Browser and device type;

  • Operating system;

  • General geographic area;

  • Pages viewed;

  • Links or buttons selected;

  • Date and time of visits;

  • Referring website or search term; and

  • Information about how visitors interact with the website.

We may use this information to operate the website, understand website traffic, improve our content, maintain security, and evaluate the effectiveness of our advertising and outreach.

2. Cookies and Similar Technologies

Our website and its service providers may use cookies and similar technologies to:

  • Enable essential website functions;

  • Remember visitor preferences;

  • Measure website traffic and performance;

  • Understand how visitors use the website;

  • Prevent fraud or misuse; and

  • Measure or improve advertising campaigns.

Some cookies may be necessary for the website to function. Other cookies may be used for analytics or advertising purposes.

You may be able to reject or limit cookies through your browser settings, device settings, or any cookie-control tools made available on the website. Disabling cookies may affect how certain portions of the website function.

3. Advertising and Analytics

We may use third-party analytics and advertising services, including services provided by search engines, website platforms, and advertising networks.

These providers may use cookies, pixels, or similar technologies to collect information about visits to our website.

We may use this information to:

  • Measure website traffic;

  • Understand which pages are useful to visitors;

  • Determine how visitors found the website;

  • Measure the effectiveness of advertisements; and

  • Improve our website and marketing.

We do not intend to disclose therapy records, diagnoses, clinical information, or the contents of confidential therapist-client communications through website advertising or analytics tools.

You may be able to control personalized advertising through your browser, device, advertising-provider settings, or available cookie-consent tools.

4. How We Use Personal Information

We may use information collected through the website to:

  • Respond to questions and appointment requests;

  • Determine whether our services may be appropriate for you;

  • Contact you regarding your inquiry;

  • Schedule consultations or appointments;

  • Provide information about therapy services;

  • Verify insurance information when requested;

  • Operate and improve the website;

  • Analyze website performance;

  • Maintain website and information security;

  • Detect or prevent misuse, fraud, or unlawful activity;

  • Comply with legal and professional obligations; and

  • Protect our rights and the rights or safety of others.

We do not sell therapy records or confidential clinical information.

5. Health Information and HIPAA

Information collected from established clients in connection with treatment may be protected by the Health Insurance Portability and Accountability Act, commonly known as HIPAA, and other applicable federal or state confidentiality laws.

Our use and disclosure of protected health information are addressed separately in our Notice of Privacy Practices, informed-consent documents, and other clinical policies.

This website Privacy Policy applies primarily to information collected through the public website. It does not replace our Notice of Privacy Practices or other documents governing clinical records and treatment information.

Information submitted before a therapist-client relationship has been established may not necessarily be considered protected health information under HIPAA. Nevertheless, we take reasonable measures to protect information submitted through the website.

6. Email, Text Messages, and Website Forms

Ordinary email, text messaging, and general website forms may not be fully secure or encrypted.

Although we take reasonable precautions, no method of electronic communication or internet transmission is completely secure.

Please avoid including highly sensitive information, detailed clinical histories, Social Security numbers, payment-card information, or information regarding an immediate crisis in a general website message.

When you provide a telephone number or email address, you authorize us to respond to your inquiry using the contact information you provided. You may ask us to use a different communication method.

7. Emergencies

This website and its contact forms are not monitored continuously and must not be used for emergencies.

If you are experiencing a medical or mental health emergency, believe you may harm yourself or someone else, or require immediate assistance:

  • Call 911;

  • Go to the nearest emergency room; or

  • Call or text the 988 Suicide & Crisis Lifeline.

Messages submitted through the website may not receive an immediate response.

8. When We May Share Information

We may share website information in limited circumstances.

Service Providers

We may use third-party service providers that assist with:

  • Website hosting;

  • Communications;

  • Appointment scheduling;

  • Analytics;

  • Security;

  • Billing;

  • Insurance verification; and

  • Other business operations.

These providers may process information only as needed to perform services for us and subject to applicable privacy, security, and contractual requirements.

Legal and Safety Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with a law, regulation, subpoena, court order, or legal process;

  • Respond to a lawful government request;

  • Investigate fraud, misuse, or a security incident;

  • Protect our legal rights;

  • Protect the safety of an individual or the public; or

  • Meet professional, ethical, licensing, or reporting obligations.

Business Changes

If the practice undergoes a reorganization, merger, transfer, or sale, website information may be transferred as part of that transaction, subject to applicable confidentiality and legal requirements.

9. Sale or Sharing of Personal Information

RBM Marriage and Family Therapy does not sell personal information in exchange for money.

Some privacy laws may define certain uses of advertising or analytics technologies as “sharing,” “targeted advertising,” or a “sale,” even when no money is exchanged.

Where required by law and technically available, visitors may exercise applicable privacy choices through cookie settings, browser controls, advertising-provider settings, or by contacting us.

10. Data Retention

We retain website information only for as long as reasonably necessary to:

  • Respond to inquiries;

  • Provide requested services;

  • Maintain business and security records;

  • Satisfy legal, accounting, insurance, ethical, and professional obligations;

  • Resolve disputes; and

  • Enforce agreements.

Information that becomes part of a client’s clinical, insurance, or billing record may be retained for the period required by applicable healthcare, licensing, insurance, and record-retention laws.

11. Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

However, no website, electronic storage system, email system, or internet transmission can be guaranteed to be completely secure. Information submitted electronically is provided at your own risk.

12. Your Privacy Choices and Rights

Depending on where you reside and the laws that apply, you may have the right to request that we:

  • Confirm whether we maintain personal information about you;

  • Provide access to certain personal information;

  • Correct inaccurate personal information;

  • Delete certain personal information;

  • Limit or object to certain uses of personal information; or

  • Explain the categories of information we collect and disclose.

These rights may be subject to legal exceptions, including exceptions involving:

  • Clinical records;

  • Professional record-retention requirements;

  • Insurance and billing records;

  • Legal obligations;

  • Security and fraud prevention; and

  • The establishment or defense of legal claims.

To make a privacy request, contact us using the information provided below. We may need to verify your identity before completing a request.

Requests concerning clinical records or protected health information will be handled under our Notice of Privacy Practices and applicable healthcare laws.

13. Children’s Privacy

Our website is not directed toward children under 13, and we do not knowingly collect personal information directly from children under 13 through the public website.

A parent or legal guardian should contact us directly regarding services for a minor.

If we learn that a child under 13 submitted personal information through the website without appropriate authorization, we will take reasonable steps to delete it.

14. Third-Party Websites

Our website may contain links to third-party websites, scheduling systems, social-media platforms, insurance resources, or other external services.

We do not control the privacy, security, or content practices of third-party websites.

Your use of a third-party website or service is subject to that provider’s privacy policy and terms.

15. Do Not Track Signals

Some internet browsers transmit “Do Not Track” or similar signals.

Because there is not a single universally accepted standard for responding to these signals, our website may not respond to every such signal.

You may manage cookies and tracking technologies through your browser settings, device settings, available cookie controls, or third-party opt-out tools.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, services, technology, business practices, or legal obligations.

The updated version will be posted on this page with a revised effective date.

Your continued use of the website after an update means that the updated Privacy Policy will apply to future website activity.

17. Contact Us

Questions, requests, or concerns regarding this Privacy Policy may be directed to:

RBM Marriage and Family Therapy, PLLC
Website: www.rbmmft.com
Email: rachel@rbmmft.com

Please include “Privacy Request” in the subject line of any email concerning your personal information.

For questions involving protected health information, clinical records, or your rights as a client, please consult our Notice of Privacy Practices or contact the practice directly.

RBM Marriage & Family Therapy | Relationship Counseling | NY & CT

RBM Marriage and Family Therapy offers online therapy for adults and couples throughout New York and Connecticut. Schedule a consultation to get started.

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